When I think back to when this work was developed, it still dawns on me what a dream project it was to help craft copy for the golden era of shows that defined a generation of television. In 2012, I had the rare opportunity to contribute to one of the most iconic networks in entertainment history. NBC’s lineup: The Office, Parks & Recreation, 30 Rock, House, Law & Order: SVU, Smash, and more, represented the pulse of American storytelling. Before streaming rewrote the rules, primetime ruled the week—and NBC set the standard. Working on this campaign was a chance to shape how audiences connected with the shows they couldn’t stop quoting.

I helped concept and write copy for a promotional campaign that captured each show’s personality while maintaining NBC’s broader brand voice. Whether it was balancing wit and warmth or designing layouts that carried the network’s unmistakable rhythm, the goal was always clear: remind people why these stories mattered. Through strategic writing and thoughtful design, each campaign honored the individuality of every show while reinforcing NBC’s larger narrative—one of humor, humanity, and high-quality storytelling. It remains a milestone in my career: a rare moment where craft met culture, and where I got to help write a small chapter in television history.