CREATIVE DIRECTION
CASKBORN
EXPOSITION
Creating a new way to experience whiskey. From barrel character to brand system—built to be worn, remembered, and shared.
Caskborn is a whiskey-infused beard, hair, and skin oil brand built to carry the spirit of whiskey beyond the glass. Crafted from real whiskey distillate—not imitation fragrance—each small-batch release captures the character, memory, and warmth of the whiskey it was made with and transforms it into an all-day ritual. It’s an olfactory experience designed for those who want to experience whiskey all day, without drinking it. Whiskey-true, beard-ready, and rooted in care.
As Chief Creative & Marketing Officer, my role spans the full breadth of the brand—shaping Caskborn from strategy to shelf, and from first impression to long-term loyalty. The work centers on building a brand that feels as intentional as the whiskey it honors: rituals worth toasting to, limited by design, and made for the spirited.
Caskborn exists to provide a new way to experience whiskey—one that bridges communities, celebrates craft culture, and invites people into an everyday ritual carried in scent. Each product is designed to linger, echo, and hold memory—good beards deserve better company, and better stories to go with them.
The result
A brand that doesn’t imitate whiskey but is born from it.
An all-day whiskey ritual designed to be worn, remembered, and carried on.
Small batch. Cask-strength character—and made for those who know the difference.
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Any of the base whiskey Caskborn oils can be modified into a scented cocktail. Above are a few fan favorite cocktail neck wraps.
“The cool thing about these is they smell like the whiskeys, without the ethanol. They captured the scent of each whiskey really nicely.”
— Marcos Teran
Co-Founder, Nana’s Kitchen
