EVENT BRAND GUIDE

1 HOUR PHONO

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EXPOSITION

A live music experience rooted in nostalgia and reconnection, where analog photography meets sonic storytelling.

1 Hour Phono events are hosted in Strap’s film development spaces. These after-dark events invite guests to unplug and tune in—offering a rare kind of intimacy between artist and audience. Born at the intersection of touring and film culture, 1 Hour Phono provides artists a way to document their day leading up to the show with Strap’s disposable cameras. Those captured moments—walks through the city, visits to local haunts, quiet times in between—are shared with fans before the event via social, building a sense of closeness before the needle is dropped. It’s a story told in reverse: a glimpse into the artist’s day before they take the stage that night.

With a deep appreciation for real moments and tactile media, Strap’s founders (one, a former tour manager for Kaskade) created 1 Hour Phono to remind people what it feels like to be fully present. We partnered together to design a complete branding package and brand guideline system that captures that ethos: analog, intentional, and alive with texture. The resulting brand identity blends nostalgic retro visuals inspired by the tone of retro film with a DIY spirit—evoking the feel of a mixtape made by hand, or a film roll developed with care. It sets the tone for a movement that invites you to remember every moment.

WORK COMPLETED

  • Event branding

  • Identity design

  • Brand guide

  • Brand positioning

  • Neon signage construction

  • Variable logo & logomark

  • Shareable event graphics

  • Copywriting

  • Mantra lock ups

  • Wrist bands

  • Textural photography styling

  • Custom pattern development

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Strap @
ComplexCon '25

Strapped in

From the beginning, they dreamed of having a mobile film lab. One that could operate alongside their brick-and-mortar locations and allow them to host or participate in pop-ups like this whenever it made sense for the brand. Seeing that dream come to fruition and hit the road has been incredibly rewarding.

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Mateo Goods